Joone is now closed. Thank you for your support!

Artfully-made craft kits & supplies, created in partnership with contemporary artists

Designed for a rewarding creative experience

Creative endeavors often come with a lot of struggle and frustration. Whether you’re an indie artist sweating over fulfillment and marketing costs or an aspiring maker who can’t find the right supplies to make that thing on Pinterest, Joone is here to make things easier.

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Together, we Rise & Shine

We challenge the idea that creativity and business is a zero sum game. Our success is directly tied to that of our artists, partners, and makers through mutually beneficial partnerships.

How we work with artists

Our Community

We actively work to create a diverse, inclusive and equitable community among our makers, artists and partners. 


Joone offers makers a curated collection of craft projects that are delightfully easy to create, letting everyone experience the pride of making something beautiful by hand.

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Joone offers artists an opportunity to make higher profits off of creative work while letting us handle the busywork.

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Joone believes in forming mutually beneficial partnerships with vendors, contractors, and suppliers who share our commitment to quality and corporate responsibility.

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Our Values


We strive to make every experience with Joone a joyful one, so you can refill your well and craft your best life.


We show up to the world honestly, accept feedback openly, and practice stepping outside our comfort zones.


We cultivate a diverse, inclusive, and equitable community where each of us is celebrated for our authentic self.


The golden rule rules here. We’ll offer you the same quality and consideration we want for ourselves.

The Extraordinary

We recognize and elevate greatness, and seek it broadly among the world’s diverse crafting traditions.

Our Story

A former strategy consultant and general manager, founder Whitney Chiu cross-stitched her way across the country in the backseat of her family’s minivan as a military kid on the move. Her love of needlework and skill for embroidery is a tribute to her grandmother who taught her to stitch. Inspired by the circles of women who have gathered together throughout history, Joone was born to thread people together.

Founder Whitney Stull Chiu