Creative endeavors often come with a lot of struggle and frustration. Whether you’re an indie artist sweating over fulfillment and marketing costs or an aspiring maker who can’t find the right supplies to make that thing on Pinterest, Joone is here to make things easier.
We challenge the idea that creativity and business is a zero sum game. Our success is directly tied to that of our artists, partners, and makers through mutually beneficial partnerships.
Joone offers makers a curated collection of craft projects that are delightfully easy to create, letting everyone experience the pride of making something beautiful by hand.
Joone offers artists an opportunity to make higher profits off of creative work while letting us handle the busywork.
Joone believes in forming mutually beneficial partnerships with vendors, contractors, and suppliers who share our commitment to quality and corporate responsibility.
We strive to make every experience with Joone a joyful one, so you can refill your well and craft your best life.
We show up to the world honestly, accept feedback openly, and practice stepping outside our comfort zones.
We cultivate a diverse, inclusive, and equitable community where each of us is celebrated for our authentic self.
The golden rule rules here. We’ll offer you the same quality and consideration we want for ourselves.
We recognize and elevate greatness, and seek it broadly among the world’s diverse crafting traditions.
A former strategy consultant and general manager, founder Whitney Chiu cross-stitched her way across the country in the backseat of her family’s minivan as a military kid on the move. Her love of needlework and skill for embroidery is a tribute to her grandmother who taught her to stitch. Inspired by the circles of women who have gathered together throughout history, Joone was born to thread people together.
